http://sarahauld.squarespace.com/my-portfolio daily 1.0 2023-06-29 http://sarahauld.squarespace.com/illustration daily 0.75 2023-06-29 https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/d46065df-0510-48c5-8c01-76ab4637f05b/4%2BCOVER%2BredactiveMANIPULATED.png ILLUSTRATION/iMAGE MANIPULATION - Make it stand out A selection of covers where i either manipulated stock images or built from scratch https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1444318865266-2KYHE8D4O3R6DSCH7YKP/image-asset.png ILLUSTRATION/iMAGE MANIPULATION https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1467569004019-ZL874TIGKZC4Q5566Q9F/image-asset.png ILLUSTRATION/iMAGE MANIPULATION This was a great opportunity to use my illustration and graphics skills to shape the whole feature from start to finish https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1444318893824-1ECQ5AQYHGCWPI84YGWD/dog-1-two-singles.png ILLUSTRATION/iMAGE MANIPULATION A series of prints created to raise money for the Riverside Animal Centre where i volunteer and to sell in local shops https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1566155151759-OPXGDFYWW6QECZGYQ1SR/recruiter-awards19.png ILLUSTRATION/iMAGE MANIPULATION https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1467568973609-67BZGDLO7VQUCAF9DIX5/image-asset.png ILLUSTRATION/iMAGE MANIPULATION A feature I was designing needed an opener to show all the items being discussed but we couldn't get hold of all of them at the same time so I did an illustration to introduce each item. https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1444312025862-0JVBF0919HZ5CQ5TEHNX/image-asset.png ILLUSTRATION/iMAGE MANIPULATION Designing cycle clothing guides several times a year requires a lot of fresh ideas, sometimes I chose to use my illustration skills in conjunction with a studio shoot. https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1444319342183-FAQG7ROY1QKD0LUSMUGP/image-asset.png ILLUSTRATION/iMAGE MANIPULATION Typography prints for gifts and to sell in local shops https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1444308859537-91W8X2OR3CQCZW85Q1A3/image-asset.png ILLUSTRATION/iMAGE MANIPULATION The subject matter on these pages isn't very visually exciting so I decided to illustrate them rather than rely on photos. https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1453756736297-8HI67JMFYTRGJR2X6WQD/mbr-map-3-spread.png ILLUSTRATION/iMAGE MANIPULATION This feature was about a ride from coast to coast so I created this illustration to flow along with the text showing where they had been and the places mentioned https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1564332300408-WQ92PXU8YLUH2NDXS8QQ/recruiter-march-19.png ILLUSTRATION/iMAGE MANIPULATION When given the opportunity i like to use my Photoshop and Illustrator skills on both the cover and layouts in Recruiter magazine https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1566154177802-BMTMTSVSDO9U2RS5HDUL/recruiter-august19.png ILLUSTRATION/iMAGE MANIPULATION https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1564343823346-6UAAUN4OBVUOHW32JZIC/midwives-summer.png ILLUSTRATION/iMAGE MANIPULATION For this Midwives cover i had to learn the technique before i could create the image for the cover, i also created the diary for the layout inside http://sarahauld.squarespace.com/read-me daily 0.75 2023-06-29 http://sarahauld.squarespace.com/print daily 0.75 2023-06-29 https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1453758053440-G9EAGAA50ZNMVPFEBU5U/image-asset.png PRINT In this feature I had to show a mans passion for his collection and the craftsmanship of each bike, I used the bike brand as the main inspiration and theme throughout. https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1564333124752-NFE3K681LDAJF4211U00/talking+trade+for+web+.png PRINT Talking Trade has great covers i could commision and fun layouts interspersed with product listings https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1451402145162-YQD4K31VS10739I7J8QO/image-asset.png PRINT The Oldie Christmas Gift guide where they wanted it to be a little more traditional A simple studio photoshoot I directed then illustrated to make it look a bit different https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1467541884046-ZZ5EA7KHKIM6HS53S6DA/image-asset.png PRINT I came up with the concept for this feature then directed photographers in the studio for lighting effects and Photoshopped background effects in to create this striking layout https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1467821411845-YDW48BYEJIXFH0YLZUR3/image-asset.png PRINT I have worked on a number of supplements for Decanter magazine where I have done both the picture research and the design https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1467542707618-OA7DD4RU7ERGPDYNEZ9B/image-asset.png PRINT When working with children or animals its always best to give them a little direction and then just to let them have fun. https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1564254533416-FTZMUMSQO1D6WKKZ14S0/3-X-cycling+COVERS.png PRINT Four examples of the many covers i designed while working for Time Inc UK’s cycling titles https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1467568763467-1LAZF7VNXM4QS5AULEGL/p100101_quads.png PRINT When I want to overlap exercises to show how they work I have to make sure the photographer doesn't move from shot to shot https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1564342380593-7HIXR2IEWQCBHNQT9A4T/pacey.png PRINT For the Make pages in Childcare Professional i originate the ideas for the client then once they have been approved i create the items, direct the photoshoot and design the pages https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1467446394638-M3TGKX1X9NWE5KLCA2B7/image-asset.png PRINT At Amateur Photographer I always have such great photography to work with it makes designing the magazine a pleasure https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1453758689824-IJD5CR4A8H8E5CRHPCWI/image-asset.png PRINT With this feature behind the scenes of the prestigious cycling brand Assos I used their trademark stripe and colours throughout to give it a bit of brand identity https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1564332691080-MFHGB69UL1F7ZRX416B1/PP-PORTFOLIO-COVERS.png PRINT Plumb Parts magazine was not only an informative read while designing it but fun to work on as i got to commission illustrations for all of the covers https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1467542224536-A3FL0Z7RDSF0HIX6O2P5/image-asset.png PRINT Directing this toast photoshoot led to some really great food photography that made this feature work https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1458643851442-1OFDPA6UFS1WI6NV4WMM/conway-spread.png PRINT When I'm given such great pictures I believe in keeping the design simple and let the shots do all the work https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1467448810768-SHH3712MOM6R5C7TFZXO/p092096_gym.png PRINT I drew the Gym-based strength techniques in Illustrator as I was given lots of different reference material that did not match stylistically so this made the boxout look more professional https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1453759852552-2A9GSD1CMMXSABPZSNQ3/image-asset.png PRINT Christmas is always a time for gift guides and I think in this one I managed to show everything well and make it look seasonal, without looking tacky https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1a377bdb-2aec-4907-a2a2-351d3494c6ea/4%2BX%2BCOVERS%2Bredactive.png PRINT A small selection of covers i have designed at Redactive using illustrations i have commissioned, stock images and photoshoots. https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1444299255013-QFXWTU77YU68RLRANKBJ/P07275_recipes-2.png PRINT Recipes and their calories are an important part of fitness magazines so i have to find different ways of showing similar information https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/d897fd94-ff55-4915-a40e-90f76e638243/salon+focus.png PRINT Working on Salonfocus is always fun https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1564334036192-FN5YO275Q42TJP6GC3A2/midwives-spreads.png PRINT After being given the headline for this feature i designed and commissioned these CGI images to run throughout the layouts tieing it all together https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1453411334682-XJMBA9MB5IK155SW808D/winners-do.png PRINT When something lends itself to being a bit different its nice to go completely off template https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1453757517552-LSA3WUAHW6OTSWAQ2SD0/wine.png PRINT This feature had photography from many different sources so I made them black and white to give it some uniformity and a sense of style https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1473615521508-SF5V90DVCKRDC4BTOJDP/image-asset.jpeg PRINT Woman and Home Feel Good You https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1473613699009-71XWHSCF3CBK5LPH8QYN/image-asset.jpeg PRINT This spread for Woman and Home was a bit like working on a jigsaw, it's a good job I enjoy cutouts https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1467539881944-TP1ECBHFQH3K5RAPCTVC/image-asset.png PRINT I like exercise pages as they can often be fiddly to make look good, but when they work its like solving a puzzle https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1444384443324-BB8XA36CXP4C8KLM50IO/image-asset.png PRINT Sometimes when directing cycling clothing photoshoots It can be fun to do something a little out of the ordinary https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1467542387160-HMC0D4COLYF3PGJGIP2S/p034039_wearable-tech-1.png PRINT I photoshopped the headline onto the plate to make it look like it was actually on there and designed the swap for theme to flow throughout the feature http://sarahauld.squarespace.com/the-kitchen-2 daily 0.75 2023-06-29 https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1564258801876-RP2BIHIM10PWRH2FY6N5/airlines+infograph+-Mock-Up+2.png INFOGRAPHICS IATA’s Airlines magazine required me to think up many different ways of illustrating similar subject matter in each issue https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1564329055454-KZ50LC8AU1L9W29MIM40/48-49+Infographic_Autumn+2018_Acuity+spread.png INFOGRAPHICS Acuity journal is always a challenging task to illustrate their stats without defaulting to using pictures of eyes every time https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/25fe2d26-ef7d-47c0-81d5-a1a884475636/diversity.jpg INFOGRAPHICS Readership surveys are very popular in membership magazines, I created this spread from the results for the The Institute and Faculty of Actuaries magazine, The Actuary https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/ca79e5f3-367c-4d99-8f13-40604df1f0dc/pods+quiz.png INFOGRAPHICS - Make it stand out The Podiatrist magazine for The Royal College of Podiatry has a regular infographic spread, but this one was a little different as they decided to use it to create a quiz for their readers https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1564330226941-ALNQR8P2E9M7R296NZ54/3+graphics.png INFOGRAPHICS A selection of infographic pages i designed for British Horse- The British Horse Society, S&PA Professional - The sport &physical activity industry magazine and The Planner - The business monthly for planning professionals https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1467454463503-1QYSXBHROPZTT0YGIGQL/image-asset.png INFOGRAPHICS Features showing data are common in the cycling magazines. The graph and table I created in Indesign and the map I plotted in Illustrator on a downloaded map from memory map https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1467649452531-BXF9QICD5CMABW5SPWYE/p034039_wearable-tech-1.png INFOGRAPHICS An opener was needed for this fitness feature I was designing so I Photoshopped the muscles onto the cyclist to show what areas would be targeted by these exercises https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1564343245605-BTRILRQ6XPEMTLUHCNUG/image-asset.png INFOGRAPHICS For this feature in Energy Focus magazine i put together the main images in illustrator and created the info graphics for the boxouts https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1467537139712-15A60F31MHGQUF8RVNXJ/image-asset.png INFOGRAPHICS This was a regular feature where I Photoshopped the workings of the body onto cyclists to illustrate the text https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1467901132306-CAKFB9OB6NQO11FVYC9R/image-asset.png INFOGRAPHICS Working on the graphics desk at The Sun requires me to come up with ideas fast and work at speed in Adobe Illustrator and Photoshop http://sarahauld.squarespace.com/marketing daily 0.75 2023-06-29 https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/72692344-a522-4d1e-9138-15ebacf1966b/Actuary-july-cover.gif MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1467449105507-WCUM7CZL4S7T0RSIALEA/marketing+for+online+2.png MARKETING https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1457284637653-QABS0EY6HZ093OGG3SUY/image-asset.png MARKETING https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1458849351620-MYK4OCFY75FO32PUAEDA/image-asset.gif MARKETING https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1456682166800-7FY1M43DDKZQTP9UZCUL/image-asset.png MARKETING Advertising supplement I designed for First Choice Ski Holidays in conjunction with Daily Mail Ski and Snowboard Magazine https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1467821283063-ZFZL0OLLMEL1VLGTHKWG/image-asset.png MARKETING https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1467449304316-G7ZLOLGBGOH0PU0IBFFA/image-asset.png MARKETING Here are some examples of advertising and marketing material I have designed for Time Inc Cycling Titles, UK Cycling events and Cycleplan Insurance https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1457285810811-XS3UE79773XP2PH4LFQ6/image-asset.gif MARKETING I was asked to rebrand UCKE's Blackseries events and come with a series of print ads, banners and email flyers to promote their new sportive series https://images.squarespace-cdn.com/content/v1/560e71dbe4b0659b381f854a/1467822136583-V0V8ET3QS15CAPDACNBH/image-asset.png MARKETING